Have you ever thought about your digital footprint? Until recently, the thought rarely crossed my mind. But with all of the attention on privacy in the media lately, it’s caused me to think twice. More than ever, our lives are intertwined with the Internet and technology, perhaps to the point where technology begins to feel like an extension of our existence. I know I feel completely lost on the rare day I forget my iPhone!
A digital footprint is the trail of information we leave behind while using digital technology. We create these footprints by using the Internet, social media, credit cards, loyalty cards, GPS systems, etc. Third parties (like card issuers, advertisers, and law enforcement) can get access to this data in order to piece together our identity and use it in some way.