What’s inside:
- A snapshot of the current smart home landscape
- Barriers to adoption for new and existing smart home users
- The continued prominence of privacy and security
- The rise of energy efficient solutions
Download the how we home report
How we home
A report on the opportunities and obstacles
shaping smart homes
around the country.
smart home adoption
Key insights
Most people today can’t imagine life without smart home devices, with 93% of
Millennials and 96% of Gen Z owning at least one. It’s becoming the norm.
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![a Vivint rep installing Vivint yard sign outside of a house]()
85%
85% of homeowners have at least one smart device in their homes
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![Vivint chime extender plugged in on a wall]()
37%
37% of homeowners cite home security as the most exciting smart home category
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![a family of 4 taking a selfie together at home]()
38%
38% of homeowners saying they never want to move again as their smart home setup is just right
smart home barriers to entry
What stands in the way?
Functionality and privacy were stated as barriers to smart home adoption,
but cost was far and away the top barrier, with 38% of homeowners stating
they’re unlikely to purchase any smart home devices in the next 12 months.
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![two people chatting in the kitchen, Vivint smart hub on the kitchen counter]()
53%
53% of homeowners point to cost as the biggest barrier to adopting or adding smart home devices
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![Vivint smart hub on the wall in the living room]()
60%
60% of homeowners have spent less than $1,500 on smart home devices in the last 5 years, with 15% spending $5,000+
the future of the smart home
Looking ahead
Security and energy will likely drive the next wave of smart home adoption,
especially with rising energy costs. Simplicity is also becoming a priority,
with homeowners wanting to manage their smart home from one ecosystem.
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![Vivint indoor camera on a cabinet]()
72%
72% of homeowners have purchased at least one smart home device in the last year, and more than half plan to add new devices in the coming year.
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![a woman using Vivint thermostat in her house]()
59%
59% of homeowners say their energy bills have increased in the last 12 months, while 54% believe smart home integrations can improve energy management and efficiency
