Typography

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Typography is essential to good design. An expert use of typography commands attention, conveys a clear message to our customers, and motivates them to take action.

Int Circular

We highly value our typeface

Int Circular is designed to embody key characteristics of the Vivint Smart Home brand. The tone is friendly and approachable, yet direct and straighforward.

Aa

Friendly
Flexible
Approachable

Weights

Use the five different weights of Int Circular to establish hierarchy and contrast in content.

Type size in print

Use these type sizes as a guide to create consistency across different print materials.

Headline 1

Int Circular
Bold 50 pt

Leading 58 pt

Headline 2

Int Circular
Book 34 pt

Leading 42 pt

Headline 3

Int Circular
Light 34 pt

Leading 42 pt

Body Copy

Int Circular Book 13 pt with 18 pt leading. This is an example of proper print body copy for maximum legibility.

The right case

Our voice is friendly and inviting, not loud and abrasive. Int Circular is best formatted in sentence case.

Do

Do use sentence case.

Don't

Don't use all caps.

Type guidelines

Line height

Line height is the space between sections of type. Use these guidelines for better legibility.

Headline 3

90 pt

Home is the one place in all this world where hearts are sure of each other.

Headline 2

54 pt

The safe place where we can go as we are and not be questioned. Home is the one place in all this world where hearts are sure of each other. It is the place of confidence.

Paragraph formatting

Use these guidelines when formatting a paragraph.

Do

Do format paragraphs correctly.

Don't

Don’t leave large gaps or one word on a line. Never separate a single word with a hyphen. Move the word down to the next line.

Contrast

Contrast is essential when using different colors, font weights, or overlaying text on photography.

Do

Do use colors that create contrast.

Don't

Don’t use text colors that are
too similar.

Hierarchy

This example outlines how to create text hierarchy.

Headline

Int Circular
Bold 50pt

Technology
that’s as unique

Subhead

Int Circular
Light 20pt

With customized security and automation
systems for every business

Header

Int Circular
Bold 12pt

The Solution

Body Copy

Int Circular
Book 13pt

Traditional security systems that require a landline phone to support them are quickly becoming obsolete. As a result, many companies are being forced to upgrade.

Type placement

These images demonstrate a few best practices for type placement.

Do

Do make sure text over photography is legible and has enough breathing room, while not obscuring the photo.

Don't

Don’t cover eyes, nose, lips and faces with text and avoid awkward text positioning.

Do

Do make sure text is placed on photos in areas with minimal distractions.

Don't

Don’t place text over areas of photos that are busy or contain elements that obscure text.

Color
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