This palette has been developed to maintain consistency, covering a range of possible accent colors and satisfying any potential color needs.
Each color is closely connected to our heritage and the feeling of home. Sticking to these colors helps us build brand recognition.
These secondary colors are to be used in connection with the brand colors. They add variation and dynamism keeping with our approachable brand voice.
Contrast distinguishes words and images through a perceived difference in color. Contrast should ease the reader and not distract from the message.
Color can be a good way to notify or show viewers what to do next.
Using the same color for similar elements helps users make sense of what they see. Consider the types of colors you are using when grouping objects.