Color

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Color creates visual impact and distinguishes a brand. It conveys personality, and defines the tone.

Brand colors

This palette has been developed to maintain consistency, covering a range of possible accent colors and satisfying any potential color needs.

Each color is closely connected to our heritage and the feeling of home. Sticking to these colors helps us build brand recognition.

Orange
PMS 151C
C0 M60 Y100 K0
R255 G130 B0
HEX #FF8200
Light Gray
PMS Warm Gray 1
C12 M11 Y12 K0
R221 G218 B215
HEX #DDDAD7
Medium Gray
PMS 7543C
C44 M40 Y42 K4
R147 G142 B136
HEX #938E88
Dark Gray
PMS Black 3
C62 M52 Y57 K27
R92 G93 B88
HEX #5B5D58

Secondary colors

These secondary colors are to be used in connection with the brand colors. They add variation and dynamism keeping with our approachable brand voice.

Gray Blue
PMS 5415C
C63 M44 Y32 K4
R106 G126 B145
HEX #6A7E91
Blue
PMS 7702C
C62 M18 Y14 K0
R93 G170 B199
HEX #5DAAC7
Green
PMS 339C
C77 M6 Y59 K0
R30 G173 B138
HEX #20AD8A
Purple
PMS 2726C
C79 M69 Y0 K0
R77 G95 B171
HEX #455CC7
Red
PMS Bright Red
C0 M90 Y95 K0
R239 G64 B41
HEX #EF4129
Yellow
PMS 114C
C3 M14 Y82 K0
R248 G212 B75
HEX #F8D44B
Copper/Bronze
PMS 876
Silver
PMS 428C

Color usage

Using color to create contrast

Contrast distinguishes words and images through a perceived difference in color. Contrast should ease the reader and not distract from the message.


Do
Use colors that create legibility

Don't
Don't use colors that hinder legibiilty or create a vibrating effect
Use color intelligently

Color can be a good way to notify or show viewers what to do next.

Do
Use colors that create hierarchy
Don't
Don't use so many colors
Using color to create relationships

Using the same color for similar elements helps users make sense of what they see. Consider the types of colors you are using when grouping objects.

Do
Use colors that create hierarchy
Don't
Don't use so many colors
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